Art Direction & Production
In the latest o.b. ProComfort spot, Sara James shows us that true confidence starts where you feel completely at ease—no matter the situation. Directed by the talented duo Andiamo, with cinematography by Kajetan Plis, this film captures those moments when all that matters is the here and now. Comfort comes in many forms—it’s the joy of spending time with friends, the energy of an intense dance rehearsal, the laughter from spontaneous goofing around, or simply indulging in sweet, carefree moments of doing nothing. No pressure, no limits, no compromises—just how you like it. With o.b. ProComfort, every moment is yours.
