Art Direction & Production
5 stories, 1 day, 1 building. Sometimes, the best ideas come from the simplest places – and then evolve into something truly extraordinary. In the latest Kaufland campaign, everything happened in a single day, inside one building, where five completely different stories unfolded across five apartments. Director Marek Cichy and cinematographer Maciek Ryter took on the challenge of capturing this diversity – and the result? A mix of energy, fun, and surprise. The concept, created by Maciej Maciejewski, blends everyday life with unexpected twists. Each apartment offers a different perspective, different emotions, and a unique narrative – but they all share one thing in common: Kaufland as the hero of everyday moments. This production proves that within a single space, you can tell an entire spectrum of stories – and each one has something special to offer.
