Production
Łukasz Stachniak, Art Director from Agency 2012, created a visual concept for the Łowicz SOS brand, which belongs to the Maspex client, and which was then produced and designed together with our team. Michał Kubik, as the text author, created an adaptation of the song “Łowicz sos!”, based on the melody of the well-known song “What is love” by Haddaway. This new theme has become the main element of the latest campaign, combining classic sounds with a modern message of the Łowicz brand. Thanks to the synergy between Stachniak’s artistic vision and Kubik’s textual craftsmanship, the Maspex campaign stands out from others, focusing on an energetic and dynamic product image.