NATALIA NYKIEL x P.R.I.D.E.

Concept · Art Direction · Productions HIGHNOON/PL

Concept & Production

In the latest music video for Natalia Nykiel’s song “P.R.I.D.E.,” director Łukasz Zabłocki transports us to an extraordinary world where the boundaries of reality are merely a faint memory. Collaborating with Natalia and the P.R.I.D.E. team, they have created a visual narrative that surprises and provokes, encouraging viewers to reconsider their own perceptions. Zabłocki, known for his ability to craft deep and symbolic imagery, utilizes modern 3D technologies in the “P.R.I.D.E.” video to create a setting that is both surreal and intensely realistic. The three-dimensional elements not only add depth and texture to each scene but are also crucial in portraying the emotions and dynamics of the song. The video opens with a scene where Natalia Nykiel steps into a digitally created universe, filled with vibrant colors and fluid shapes that seem to have a life of their own. As the action progresses, we see how the artist interactively engages with these forms, symbolizing her journey through various emotional and artistic stages. Every element in the music video, from the costumes to the background, has been designed with the intention of maximizing visual impact.