Art Direction & Production
The commercials for the Okocim brand, created in Brzesko as part of the campaign “Tu się warzy z zasadami” (“Brewing with Principles”), tell a unique story about tradition, passion, and the precise art of brewing beer. The main character is Adam Surmacz, the brewer, who shares his knowledge and experience with great care. The campaign shows how Okocim combines craftsmanship with modernity while maintaining respect for tradition. In every shot, you can feel the dedication, passion, and precision with which Adam Surmacz brews beer, adhering to principles that make every sip of Okocim a unique experience. The commercials were filmed in the heart of the Okocim Brewery in Brzesko, where it all began, and “Tu się warzy z zasadami” becomes not just a slogan, but a philosophy that accompanies every stage of beer production.
