SUDAFED HA KIDS x WIOSNA

Concept · Art Direction · Production HIGHNOON/PL

Concept & Art Direction & Production


The story of animated Edzio is an advertisement that captured the hearts of the youngest and their parents. Entirely created in CGI, in collaboration with the post-production studio Lunapark, it built a unique world full of color, energy, and humor. “Don’t take a cold for a walk as a gift” – these spots were aired in several European markets, catching attention with their simplicity and compelling narrative. Thanks to the excellent color palette and exceptional animation, we were able to create something that stands out from other campaigns. Directed by Jarosław Kita, combined with perfect post-production LUNAPARK, it resulted in something truly unique and memorable. It was a pleasure to work on this platform, says Błażej Baar, the producer of this project, with this client and this team.