KAKTUS x DIGITAL
The same energy, in versions for digital. The digital versions of the Kaktus Lottery campaign came from the same production as the main spot, on Maciej Maciejewski’s concept built on emotion and twists. The whole shoot day passed in the rain, so we refined every shot to keep the weather out of every version. We led art direction and production. Kamil Płocki was behind the camera, Alan Willmann directed.