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ŁOWICZ x SOS
A culinary world with the product at its center, and a hit song in a new version. Michał Kubik wrote lyrics to the tune of Haddaway’s “What is Love”, giving the Łowicz SOS campaign a dynamic, contemporary feel. The visual concept came from Łukasz Stachniak, and we designed and produced the image together with him. This mix of talents shows the product’s strengths clearly. Directed by Łukasz Zabłocki, cinematography by Nikodem Marek.